A Guide to Publicizing
Jay & Molly

Who are Jay & Molly's audience?

• Public TV viewers and public radio listeners.

• Civil War buffs and interest groups.

• Folk music enthusiasts.

• Fiddlers and fiddle music enthusiasts.

• String players and string teachers.

• People interested in Americana and American history.

How to best reach Jay & Molly's audience?

• Schedule local print media interviews with Jay & Molly.

• Schedule public broadcast media interviews with Jay & Molly.

• Underwrite popular public radio and TV programs.
  Some suggested public radio shows.
    A Prairie Home Companion
    Morning Edition
    All Things Considered
    Performance Today
    Thistle and Shamrock

• Buy display ads in public TV and radio program guides.

• Underwrite appropriately timed airings of The Civil War, Songs of the Civil War, or Brother's Keeper (or other PBS documentaries that featuring Ungar & Mason's music).